Each chapter a reflection of ambition and achievement. Each page composed to elevate and inspire.
Artfully Conceived. Meticulously Produced.
Why Trope Editions
Trope Editions unites the creative ambition of a world-class agency with the reach and capabilities of a global publisher. This uncommon combination allows us to guide publications from initial concept to audience fulfillment through a single integrated practice.
Our team conducts research, curates content, develops narratives, and designs publications of exceptional quality and distinction—then supports them with the publishing infrastructure, distribution networks, and audience-development capabilities typically available only through major publishing houses. Whether a project is intended for a private audience, a targeted stakeholder community, or global circulation, we scale our involvement accordingly, stewarding each publication from initial vision through creation, delivery, and lasting impact.
Award-Winning Design & Writing
Craft & Materials
Warehouse & Distribution
Publicity & Online Sales
Let’s Talk About Your Book...
MICHELLE FITZGERALD
President
SOL SENDER
Chief Creative Officer
Michelle and Sol lead Trope Editions with a shared commitment to creating editorial works of lasting relevance and influence. Michelle brings decades of experience in publishing strategy and audience development, with leadership roles at Palgrave Macmillan/St. Martin’s Press, Chronicle Books, and Wiley. Sol is a brand strategist and creative director whose work has shaped influential identities and narratives for organizations including IBM, Goldman Sachs, GE, and Obama ’08. Together, they work with authors, institutions, and leaders to create custom publications that preserve history, articulate mission, and leave a lasting cultural imprint.
The Evolving Way. An HP Story.
Multilayered. Rich with detail. Timeless, yet contemporary. Developed in collaboration with HP executives, archivists, and company leaders, The Evolving Way chronicles the enduring philosophy that shaped Hewlett-Packard from its earliest days and helped give rise to Silicon Valley itself. Artfully conceived and meticulously produced, the publication transforms HP’s history into a cultural artifact worthy of a company whose ideas and values changed the modern world.